Define, then refine.

Hey guys!

Thank you for visiting my site. I am a UK based graphic designer, where by day I work in an agency doing everything from branding to advertising, logos to brochures, animation to editing.

Outside of this, I design playing cards as you may have gathered. In 2017 I realised I wanted to combine my passion for the visual aesthetics, with a style of design not so commonly seen. Focussing on Swiss Design methods including, but not limited to, typographic layouts and pattern work, I enjoy creating decks that aren't usually what is associated with playing card design.

For more information on upcoming decks, or to see any that are in development, please visit:

www.patreon.com/lukewadey or www.kickstarter.com/profile/lukewadey

I have been very fortunate to connect with fantastic individuals and companies on my journey so far, my ambition of creating connections and memorable experiences for the community at the heart of what I do, through my design style. Playing card design is an old dog, and I just want to teach it some new tricks.

So if you're looking for something a little different, or you want to support a creator looking to create a positive effect in the community, you have come to the right place. Thank you.

After all, it's good to be different.


I'd like to thank all the photographers, videographers, cardists, magicians and companies who have helped to create content with my designs or provided assistance along the way. For more information on the creators of any image used on this site, please contact me where I can gladly advise. Also to all the crowdfunding backers that helped bring these designs to life, thank you.